Course curriculum

  • 1

    Choosing the perfect product and Niche

    • Choosing a product overview and introduction

    • How to use Amazon data to identify profitable niches for your business.

    • How to use external data sources beyond Amazon to verify your product ideas.

    • Why you need to build a vertical for your e-commerce business.

    • What is a Blue Ocean and why you should create one to win!

    • Building an accurate budget is critical to your success.

  • 2

    Working with factories, Finding engineers and Testing your products

    • Key points to developing awesome products.

    • What is an RFQ and how do you write one?

    • How to find and work with talented product designers and engineers for cheap!

    • Key steps you need to take when vetting factories

    • How to get the best price from your factory.

    • Multiple options to ensure you are getting a quality product from your factory
  • 3

    Getting your inventory into FBA

    • An overview of the most popular logistic companies for Amazon Sellers.

    • Customs, bonds, duties, tariffs, and taxes

    • Creating your initial product in Amazon

    • Creating your first shipment to FBA
  • 4

    Building the perfect listing: Product Photography, Brand Identity and Story Telling

    • Why you should invest in creative assets from the start.

    • Having great product photography is more than just photography.

    • Don't want to do it yourself? Here's how to hire photographers and graphic designers.

    • Sales copy is more than just keywords!
  • 5

    Product Launch Phase 1: Building customer relationships and creating social proof.

    • Focus on people not sales when you first launch!

    • Using Massview actions to get content for your brand.

    • How to create great facebook ads in 15 minutes or less.

    • Creating your first Masschat campaign

    • Use this little button in Seller Central to get more reviews.

    • The Early Reviewer Program
  • 6

    Product Launch Phase 2: Ranking on Amazon

    • An overview of the Amazon search engine. How it works and how to make it work for you.

    • The Honey Moon Phase

    • What get's measure, get's improved

    • It's all about sales: How many you need and how to get them

    • Super URLs, 2 Step Urls, Search Find Buy and other ranking hacks!
  • 7

    Trademarks, Patents, LLC and other Legal concerns

    • An introduction to all the legal things you need to deal with as a brand owner.

    • How to create an LLC and get an EIN for you business.

    • A brief intro to Patents

    • Why you need a trademark and when to get it.

  • 8

    Accounting, Cash flow and Securing Capital

    • Know your numbers!

    • 2 applications that make book keeping way easier.

    • How to increase your cash flow to grow your business.

    • How to get capital to grow your empire.
  • 9

    Increase your profits by serving other brands

    • Why working with other brands may be right for you.

    • Why you should build your own Brand before working with others.

    • Wholesale vs Agency model

    • How to easily find great brands that need help on Amazon

    • How to pitch brands and get them excited about working with you
  • 10

    Scale

    • Hire, Automate and Outsource!

    • How to hire talented staff to help you grow.

    • Our top tools for managing the chaos.